Curriculum Vitae

Key Achievements:

• Joined initially as product and engineering liaison, subsequently appointed VP of Product with full ownership of product vision, strategy, and execution
• Bring 10+ years of deep domain and platform knowledge, with end-to-end understanding from infrastructure and data pipelines to UX and customer workflows
• Drive user-centric product vision, grounded in direct customer insight and hands-on familiarity with real-world usage
• Defined and led the company's AI-first platform strategy, introducing embedded AI assistant, knowledge base, and analytics layer
• Act as principal architect for AI and frontend initiatives, spanning system design, UX flows, backend integration, and performance optimization
• Expanded AI capabilities from navigation and support into data analysis, anomaly detection, and predictive insights
• Lead and mentor Frontend engineering teams and Product Managers, with hands-on involvement in architectural decisions
• Established engineering practices focused on scalability, performance, UX quality, and delivery excellence
• Built and own annual product and technology roadmap, working closely with partners and customers

Key Achievements:

• Designed and implemented micro-frontend architecture, enabling modular scalability, independent deployments, and team autonomy
• Created comprehensive design system and component library, integrated with automated testing and UX standards
• Unified multiple mobile applications into a single React Native platform, significantly improving UX consistency and development velocity
• Served as solution manager, translating complex product requirements into robust, scalable technical solutions
• Founded and led the Front-End Guild, driving architectural alignment, coding standards, mentoring, and cross-team collaboration
• Led development of EV integrations, CHP systems, and foundational infrastructure for hardware and firmware integration

Key Achievements:

• Improved delivery velocity and quality through agile adoption, architectural clarity, and tighter product-engineering collaboration
• Rebuilt CI/CD pipelines across the platform, significantly improving delivery speed and reliability
• Led large-scale refactoring of legacy systems to modern architectures and frameworks
• Remained hands-on in key architectural decisions, performance optimization, and complex frontend workflows

Key Achievements:

• Built and launched mobile (React Native) and web (Laravel) applications serving 10K+ MAU
• Designed ML-based recommendation algorithms for personalized consumer experiences
• Developed retail integration systems enabling dynamic inventory synchronization
• Scaled the product from Israel to early US pilots, partnering with major retailers including Amazon

Key Achievements:

• Managed a 10-person multidisciplinary team (engineering, design, consulting)
• Led architecture and delivery for projects with brands such as Coca-Cola and EL AL
• Provided startup consulting from MVP definition to technical leadership
• Delivered hundreds of web and mobile applications across consumer and enterprise domains

Key Achievements:

• Designed and developed platform connecting Instagram content to e-commerce product pages
• Built frontend architecture using Backbone.js and jQuery, integrating with Instagram APIs
• Led full product lifecycle from concept to production pilots
• Conducted beta partnership with ASOS and secured $50K seed funding

Key Achievements:

• Developed the "Rising Star" TV show mobile app, supporting 2M+ concurrent users
• Built interactive educational games for Mind Lab
• Designed and implemented the Batsheva Dance Company web platform with custom CMS

Key Achievements:

• Managed development team delivering interactive web experiences
• Built high-impact digital campaigns for major brands

Key Achievements:

• Led development of interactive advertising campaigns
• Mentored junior developers and established coding standards